White-label reports
White-label reports let you put your agency's name on a Rubric report instead of Rubric's. On Pro, setting a client name white-labels the report, the de-brand option drops the Rubric marks, your agency logo and name can be shown, and the score is relabelled "AI Search Score". A client sees your brand, not ours, over the same audit.
- →White-labelling is a Pro feature: set a client name and the report carries your brand rather than Rubric's.
- →The Pro de-brand option removes the Rubric marks and shows your agency logo and name.
- →With de-brand on, the score is labelled "AI Search Score", so the report reads as your own deliverable.
What is a white-label report?
A white-label report is a Rubric audit presented under your agency's brand instead of Rubric's. It is a Pro feature. Setting a client name white-labels the report, and turning on the de-brand option removes the Rubric marks so nothing on the page points back to us. The underlying audit does not change: the same 44 checks across the three pillars, Known, Findable and Trusted, and the same median site score sit beneath your branding.
White-labelling is about presentation, not method. You are re-badging the work, not altering how the score is calculated.
What de-brand changes
Turning on the Pro de-brand option changes three things and nothing else.
| Element | Standard report | White-labelled (Pro de-brand) |
|---|---|---|
| Brand marks | Rubric | Your agency logo and name |
| The score label | Rubric score | "AI Search Score" |
| Checks and pillars | 44 checks, Known / Findable / Trusted | Unchanged |
| The site score | Median of page scores | Unchanged |
The score keeps its meaning. 70 is still the line, at or above it a page is treated as quotable, and red still marks a page below the line. All you have changed is the name over the door.
How to white-label a report
White-labelling comes down to naming the client and switching on the de-brand option.
When to use white-labelling
Use white-labelling for anything a client sees. An AI-search audit you present as part of your own service should carry your brand, not a tool's. White-labelling turns Rubric's report into a deliverable a client reads as your agency's own analysis, which is the point of the de-brand option and the "AI Search Score" label.
For internal work, or when you are checking your own site, there is no need to white-label. Keep the standard report so the Rubric marks and terminology are there for your reference.
What white-labelling does not do
White-labelling does not add team seats or shared workspaces. Rubric's entitlement is a single account, so branding applies to the reports you run, not to a multi-user agency workspace. It also does not change the audit itself, and it is not a claim about outcomes. Rubric estimates citability from on-page signals; it does not guarantee a citation, a ranking or traffic, whether or not your name is on the cover.
To send a branded report to a client, pair white-labelling with a share link so they can open it in the browser. The related articles cover this: sharing a report link explains how a client opens the report, adding your agency branding covers setting your logo and name, and Free vs Pro lists what Pro includes overall.