Free vs Pro
Rubric's free plan audits up to 500 pages with no card and includes the full score, the three pillars, all issues and the Action Plan. Pro costs $149 per year, or $99 per year locked for life at the founding rate, and adds unlimited pages per crawl, unlimited sites, white-label reports, unbranded exports and priority crawls. Both plans keep your reports and history.
- →Free audits up to 500 pages with no card and gives you the full score, pillars, issues and Action Plan.
- →Pro is $149 per year, or $99 per year locked for life if you take the founding rate. It is billed annually through Stripe and auto-renews until you cancel.
- →Pro adds unlimited pages per crawl (the 500-page cap is lifted), unlimited sites, white-label reports, unbranded and agency-branded exports and priority crawls, plus a desktop licence key when the desktop suite ships.
- →There is a 14-day, no-questions refund, and cancelling keeps Pro until the end of the period.
What is in the free plan?
The free plan is a complete audit, not a teaser. It audits up to 500 pages with no card required, and you get the full citability score, the Known, Findable and Trusted pillars, every issue with the evidence behind it, the phased Action Plan and the report.
For most sites, Free is enough to find and fix the changes that move your score. You can run an audit today, work the Action Plan, and re-run the crawl to see your score move, all without paying.
What does Pro add?
Pro is aimed at people who audit for other people or run a lot of sites. It keeps everything in Free and adds the features below.
| Pro adds | What it does |
|---|---|
| Unlimited pages per crawl | The 500-page cap is lifted, so a Pro crawl is bounded only by crawl time, not a page count |
| White-label reports | Set a client name to white-label the report; the score is then labelled "AI Search Score" instead of Rubric |
| Unbranded and agency-branded exports | Drop the Rubric marks and show your own logo and agency name on the report |
| Unlimited sites | Audit as many sites as you need from one account |
| Priority crawls | Your crawls move higher up the queue |
| Desktop licence key | A licence key for the desktop suite, when it ships |
The 500-page ceiling is a free-plan limit. Pro lifts it: a Pro crawl is bounded only by crawl time, not a page count, so it can cover a large site in a single pass. Pro also adds unlimited sites and priority crawls.
When is Pro worth it?
Pro pays off when the report is a deliverable, or when you run many audits.
- Agencies and consultants who put a report in front of a client want the white-label and unbranded exports, so the deliverable carries their brand, not Rubric's. See white-label-reports.
- Anyone auditing many sites benefits from unlimited sites and priority crawls, so a batch of audits does not sit in the queue.
- If you audit one site occasionally, Free already gives you the full score, pillars and Action Plan, so there is no need to upgrade.
How do billing, renewal and refunds work?
Pro is billed annually through Stripe and renews automatically until you cancel.
For the full breakdown of pricing, renewal and what the founding rate locks in, see plans-refunds-and-founding-pricing.