Adding your agency branding

Q: Do I need Pro to add my agency branding?

Yes. Adding your agency logo and name, and dropping the Rubric marks with the de-brand option, is a Pro feature. On Free the report carries Rubric's own marks. Pro also adds agency-branded exports, unlimited sites and priority crawls alongside the branding controls.

Q: Does adding my branding change the score?

No. Branding changes presentation only. The same 44 checks across Known, Findable and Trusted run underneath, and the site score is still the median of your page scores. 70 stays the quotable line. All that changes is the logo, the name and the label on the report.

Q: What is the score called on a branded report?

It is labelled 'AI Search Score'. With the de-brand option on, Rubric's marks are removed and the number is presented as your AI Search Score rather than a Rubric score, so the report reads as your agency's own analysis for the client.

Add your agency logo and name so client-facing reports and exports carry your brand.

By Chris McCarron·5 min read·Updated 27 Sept 2026·Applies to Pro

On Pro you can add your agency's logo and name to a Rubric report so client-facing work carries your brand instead of ours. Turning on the de-brand option drops the Rubric marks, shows your agency logo and name, and relabels the score as "AI Search Score". The audit underneath, the 44 checks and the median site score, is unchanged.

In short

→Agency branding is a Pro feature: add your logo and agency name so reports read as your own work.
→With de-brand on, the Rubric marks are dropped and the score is labelled "AI Search Score".
→Branding changes presentation only: the same 44 checks, three pillars and median site score sit underneath.

What agency branding changes

Agency branding replaces Rubric's identity on the report with yours. With the Pro de-brand option on, the Rubric marks are removed, your agency logo and name are shown, and the score is labelled "AI Search Score". That is the full extent of the change: the report becomes yours to present, while the analysis stays exactly as Rubric computed it.

On a branded report	What is shown
Brand marks	Your agency logo and name
The score	Labelled "AI Search Score"
Rubric marks	Removed
Checks and pillars	Unchanged (44 checks, Known / Findable / Trusted)
The site score	Unchanged (median of page scores)

How to add your agency branding

Branding is set on the report, and it takes three steps.

Set your agency name. This is the name shown on the report in place of Rubric's.

Add your agency logo. Your logo is displayed on the report so it reads as your deliverable.

Turn on de-brand. The de-brand option removes the Rubric marks and relabels the score as "AI Search Score".

Note

Branding is presentation only. It does not change the score, the 44 checks or the three pillars, and it is not a claim about results. Rubric estimates citability from on-page signals; it does not guarantee a citation, ranking or traffic.

When should you brand a report?

Brand a report whenever a client will see it. An AI-search audit you deliver as part of your service should carry your agency's name and logo, not a tool's, so it reads as your own analysis. For internal checks or your own sites, leave branding off and keep the standard Rubric report, so the Rubric terminology stays there for your own reference. Branding is set per report, so you can brand client work and leave everything else standard.

Branding your exports

Pro includes agency-branded exports as well as the on-screen report, so the data you hand a client can carry your identity too. Rubric exports the report data as CSV files, action-plan.csv, pages.csv, broken-links.csv and sitemap-issues.csv, from the download buttons in the report. On Pro these exports can be produced unbranded or agency-branded rather than under the Rubric name.

For how the CSVs are structured and how to load them into a spreadsheet, see the related article on exporting your data.

Agency branding versus white-labelling

Agency branding and white-labelling are two parts of the same Pro capability. Setting a client name white-labels the report so it presents as work for that client. Adding your logo and name, and turning on de-brand, is what puts your agency's identity on it. In practice you use both together: name the client, add your branding, de-brand, and the report becomes a clean, own-branded deliverable.

To present the branded report to a client, share it with a read-only link. The related articles cover this: white-label reports explains the white-label mechanics, and sharing a report link covers how a client opens it without seeing your account.