The report, tab by tab
The Rubric report leads with your citability score and the three pillar scores, then gives you the ranked Action Plan, the Issues list and the Pages view. The report header holds the Re-run crawl link, the Copy for AI button and the CSV export buttons. Every number on it traces back to the same 44 checks across three pillars, scored for the six AI engines.
- →The Overview leads with your site score and the three pillar scores. The site score is the median of your page scores, so it reflects your typical page.
- →The Action Plan ranks fixes by score movement per hour and groups them into three phases. The Issues tab shows every failing check with the evidence behind it. The Pages tab ranks pages against the 70 line.
- →The header holds Re-run crawl, Copy for AI and the four CSV exports.
Where does my score sit, and what are the pillar scores?
The report opens on an Overview that leads with your citability score, from 0 to 100, and the three pillar scores beside it. The site score is the median of your page scores, so one strong page cannot hide twenty weak ones. Seventy is the line: at or above it the number shows in cream, below it in red, and red only ever means below the line.
The three pillar scores are Known, Findable and Trusted, each the answer to a question an engine asks before it quotes you: do they know who you are, can they find the answer, and do they trust it enough to name you. The lowest pillar is where the work starts. See the three pillars for what sits under each.
What is the Action Plan tab?
The Action Plan turns the 44 checks into a ranked, ordered list of fixes. Fixes are ranked by how far they move the whole-site score per hour of work, not listed page by page, and they are grouped into a 90-day roadmap: Phase 01 (days 0 to 30, Foundation), Phase 02 (days 30 to 60, Structure) and Phase 03 (days 60 to 90, Polish, then re-crawl and compare).
Each fix names its pillar, the effort it takes, how many pages it affects and how to fix it. Template fixes, the ones that clear a check on every page in a single change, come first because they move the score fastest. Working the Action Plan covers the phases in detail.
What is the Issues tab?
The Issues tab lists every check a page does not fully pass, marked as an error or a warning, grouped under the pillar it belongs to. An error is a check that blocks citation; a warning is a check that weakens it. Filter pills let you show all issues, errors only or warnings only.
Every issue carries an evidence line, the specific thing Rubric found on the page that made the check fire, plus the fix and how many pages are affected. Checks that pass on every page are not listed. The Issues tab explains errors, warnings and the evidence line in full.
What is the Pages tab?
The Pages tab lists every scored page with its score, its three pillar scores, its per-engine scores and its load time. It leads with your median page and a score distribution, then a sortable table. Sort by score and filter to "below 70 only" to put your weakest pages first.
Because the site score is the median, half your pages sit below it, and the Pages tab is where you find the ones dragging it down. See finding your weakest pages.
What are the engine, technical and Agent-ready views?
Beyond the four core tabs, the report groups deeper views under Engines and Technical menus. The Engines views show how a page reads to each of the six scored engines (ChatGPT, Perplexity, Google AI Overviews, Gemini, Copilot and Claude), with Grok shown as an advisory note. The Technical views cover site structure, response times, broken links and AI-crawler access.
There is also an Agent-ready tab. It is advisory and not part of your Rubric score. It reads whether an AI agent could act on your pages, read a price, check availability or book, rather than just cite them. See agent-ready and crawler access for how to read it.
Where are Copy for AI, the CSV exports and Re-run crawl?
Three tools live in and around the report header:
| Tool | What it does |
|---|---|
| Copy for AI | Copies your money queries as a ready-to-paste prompt, so you can run them in an AI tool and see whether it names your site |
| CSV exports | Downloads action-plan.csv, pages.csv, broken-links.csv and sitemap-issues.csv, the report as data |
| Re-run crawl | Re-runs the crawl so you can see a score move after a fix (present when a re-run URL is available) |
For the queries, see using Copy for AI. For the four files, see exporting your data.
What changes on a Pro white-label report?
On a Pro white-label report, the Rubric marks are dropped, your agency name and logo can be shown, and the score is labelled "AI Search Score" rather than "Rubric". The numbers, tabs and checks are identical; only the branding changes. It is built for handing a report to a client under your own name. See white-label reports.