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Understanding your score

Where the checks come from and how they are weighted.

Your Rubric score estimates how citable your pages are to AI engines, built from 44 checks across three pillars. These guides explain where every check comes from, why 70 is the quotable line, how the six engines (ChatGPT, Perplexity, Google AI Overviews, Gemini, Copilot and Claude) weight signals differently, and how the estimate compares with measured citations.

The three pillars: Known, Findable, Trusted
The three questions an AI engine asks before it quotes you, and the checks that sit under each.
5 min read
Why 70 is the line
Why 70 is the quotable threshold, what red means, and how the line relates to your median site score.
5 min read
Where every check comes from
The signal behind all 44 checks, how they group by pillar, and how they map to the discovery, retrieval and citation an engine does.
6 min read
How engine weightings are set
Why the six scored engines weight the same signal differently, how JavaScript rendering splits them, and why Grok is advisory only.
6 min read
Estimate vs measured citations
What your citability score predicts, what it can't tell you, and how to calibrate it against real AI citations.
5 min read