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AI search, explained

How AI search works, and how to be cited by it.

AI search is its own discipline: getting quoted by ChatGPT, Perplexity, Google AI Overviews, Gemini, Copilot and Claude is not the same as ranking. These guides explain what AI citability is, how engines choose what to cite, the difference between GEO, AEO and SEO, and the on-page work that makes a page quotable.

What is AI citability?
Why being quotable by AI is now its own discipline, separate from ranking.
6 min read
How AI engines choose what to cite
The three things that make an engine quote one page over another: retrieval, extraction and trust.
6 min read
GEO vs AEO vs SEO
Generative Engine Optimisation, Answer Engine Optimisation and Search Engine Optimisation, defined and compared.
6 min read
How the six AI engines differ
ChatGPT, Perplexity, Google AI Overviews, Gemini, Copilot and Claude, side by side on source pool, rendering and citation style.
6 min read
Why AI crawlers don't run JavaScript
Render parity, why JS-injected content is invisible to some engines, and how to test what a crawler really sees.
6 min read
Schema markup for AI search
Which structured data helps AI engines understand your content, and why it has to be server-rendered.
6 min read
Answer-first content
Structure passages so an AI engine can lift the answer, starting with a direct 40 to 70 word opener.
6 min read
Entity clarity and sameAs
Help engines resolve who you are, using Organization and Person schema and sameAs links to authoritative profiles.
5 min read
Getting cited by ChatGPT
What it takes to appear as a named source in ChatGPT answers: readable HTML, a liftable answer, sourced evidence and freshness.
6 min read